flipkart | InCommerce

Flipkart’s 1-click checkout – hip or hype?

November 7, 2012

Yesterday, Flipkart announced a ‘save card’ feature which was variously discussed as similar to Amazon’s 1-click feature. This article is an attempt to explain the

Converting Visitor into Buyer on an Online Store – Part 2

September 15, 2012

In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor into a buyer. In this

Should online stores target Tier 2/3 cities? – Part 3

September 11, 2012

In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers