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Selecting Marketplace over Branded Store – Smart or Silly?

By |September 12th, 2012|

Whether you are an established offline retailer planning to go online or a startup wanting to begin with online presence, […]

Should online stores target Tier 2/3 cities? – Part 3

By |September 11th, 2012|

In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and […]

Should online stores target Tier 2/3 cities? – Part 2

By |September 10th, 2012|

In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and […]

Should online stores target Tier 2/3 cities? – Part 1

By |September 8th, 2012|

We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what […]

Internet marketing strategies that work in Online Retail

By |September 7th, 2012|

Marketing is a key element of an online retail. Given the fact that ecommerce is a hot field and everyone […]

Creating technology team for your online store – Part 1

By |September 5th, 2012|

In the series on Technology Insights from Business Leaders, we asked them about whether to have an outsourced or in-house […]

Social Commerce – social media strategy for online stores

By |September 4th, 2012|

Commerce is defined as the activity of buying and selling. A few years back e-commerce became the buzz word. By […]

Maximizing ROI on Online Store – Part 2

By |September 3rd, 2012|

In our previous post on the topic, we discussed the ways to increase ROI by increasing transaction volume. We also […]

Maximizing ROI on Online Store – Part 1

By |August 30th, 2012|

As we have discussed before, an online store requires significant investment (money and time) to setup various front-end and back-end […]

Financial Management Part 2 – Where is my money?

By |August 29th, 2012|

In the previous article on Financial Management, we focused on how money flows from customer bank account to merchant’s bank […]

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