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Convenience-of-Shopping-from-Mobile-Phones

Mobile Store Convenience of Shopping from Mobile Phones

April 23, 2013

According to recent stats, Mobile internet traffic surpassed desktop internet usage in India in May, 2012. This certainly suggests that next set of users of e-commerce will be mobile users as nowadays a smartphone can be purchased from as low as Rs. 3000

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Flipkart’s-1-click-checkout-hip-or-hype

Flipkart’s 1-click checkout – hip or hype?

November 7, 2012

Yesterday, Flipkart announced a ‘save card’ feature which was variously discussed as similar to Amazon’s 1-click feature. This article is an attempt to explain the

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Managing-Shipping-Costs-for-an-Online-Business

Managing Shipping Costs for an Online Business

October 21, 2012

In a previous article Selecting the right shipping partner, we discussed the parameters on which you should evaluate your shipping partner. Today, we will focus

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Converting Visitor into Buyer on an Online Store – Part 3

September 18, 2012

Image: FreeDigitalPhotos.net   In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor into a buyer.

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Should online stores target Tier 2/3 cities? – Part 3

September 11, 2012

In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers

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Should online stores target Tier 2/3 cities? – Part 2

September 10, 2012

In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers

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Should online stores target Tier 2/3 cities? – Part 1

September 8, 2012

We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what people call ‘Tier 2/3’. It

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Mobile-friendly Online Store – Fad or Need?

August 27, 2012

When we asked our interview panelists “How important it is to have a mobile app for your store?“, it was a unanimous verdict: significant portion

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Online Retail – Component Overview

August 20, 2012

An online retail business consists of many components, each of which must be continually fine-tuned and optimized to ensure long term success of the business.

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