According to recent stats, Mobile internet traffic surpassed desktop internet usage in India in May, 2012. This certainly suggests that next set of users of e-commerce will be mobile users as nowadays a smartphone can be purchased from as low as Rs. 3000
Yesterday, Flipkart announced a ‘save card’ feature which was variously discussed as similar to Amazon’s 1-click feature. This article is an attempt to explain the
In a previous article Selecting the right shipping partner, we discussed the parameters on which you should evaluate your shipping partner. Today, we will focus
Image: FreeDigitalPhotos.net In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor into a buyer.
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers
We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what people call ‘Tier 2/3’. It
When we asked our interview panelists “How important it is to have a mobile app for your store?“, it was a unanimous verdict: significant portion
An online retail business consists of many components, each of which must be continually fine-tuned and optimized to ensure long term success of the business.