For an online store, one way to increase the revenue is to increase the number of visitors, assuming a proportional amount of visitors will become
Whether you are an established offline retailer planning to go online or a startup wanting to begin with online presence, you have the option of
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and some characteristics of online shoppers
We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what people call ‘Tier 2/3’. It
Marketing is a key element of an online retail. Given the fact that ecommerce is a hot field and everyone is out there to attract
In our series on Company Feature, today we are showcasing egully.com, one of the leading e-commerce companies in the multi-category segment. egully.com carries over 3.5
In the series on Technology Insights from Business Leaders, we asked them about whether to have an outsourced or in-house technology team for the online
Commerce is defined as the activity of buying and selling. A few years back e-commerce became the buzz word. By the time we managed to
In our previous post on the topic, we discussed the ways to increase ROI by increasing transaction volume. We also noted that since everyone is