Converting Visitor into Buyer on an Online Store – Part 1
For an online store, one way to increase the revenue is to increase the number of visitors, assuming a proportional […]
Selecting Marketplace over Branded Store – Smart or Silly?
Whether you are an established offline retailer planning to go online or a startup wanting to begin with online presence, […]
Should online stores target Tier 2/3 cities? – Part 3
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and […]
Should online stores target Tier 2/3 cities? – Part 2
In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and […]
Should online stores target Tier 2/3 cities? – Part 1
We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what […]
Internet marketing strategies that work in Online Retail
Marketing is a key element of an online retail. Given the fact that ecommerce is a hot field and everyone […]
Company Feature: egully.com
In our series on Company Feature, today we are showcasing egully.com, one of the leading e-commerce companies in the multi-category […]
Creating technology team for your online store – Part 1
In the series on Technology Insights from Business Leaders, we asked them about whether to have an outsourced or in-house […]
Social Commerce – social media strategy for online stores
Commerce is defined as the activity of buying and selling. A few years back e-commerce became the buzz word. By […]
Maximizing ROI on Online Store – Part 2
In our previous post on the topic, we discussed the ways to increase ROI by increasing transaction volume. We also […]