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Convenience-of-Shopping-from-Mobile-Phones

Mobile Store Convenience of Shopping from Mobile Phones

April 23, 2013

According to recent stats, Mobile internet traffic surpassed desktop internet usage in India in May, 2012. This certainly suggests that next set of users of e-commerce will be mobile users as nowadays a smartphone can be purchased from as low as Rs. 3000

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Flipkart’s-1-click-checkout-hip-or-hype

Flipkart’s 1-click checkout – hip or hype?

November 7, 2012

Yesterday, Flipkart announced a ‘save card’ feature which was variously discussed as similar to Amazon’s 1-click feature. This article is an attempt to explain the

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An-overview-of-Search-Engine-Optimization

An overview of Search Engine Optimization (SEO)

October 30, 2012

In our previous article on Internet Marketing Strategies that work in Online Retail, we talked about SEO being a key focus area of digital marketing.

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Company-Feature-Kobster-com

Company Feature: Kobster.com

October 23, 2012

In our series on Company Feature, today we are showcasing Kobster.com. Kobster is the new kid on the block and aims to be one stop

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Managing-Shipping-Costs-for-an-Online-Business

Managing Shipping Costs for an Online Business

October 21, 2012

In a previous article Selecting the right shipping partner, we discussed the parameters on which you should evaluate your shipping partner. Today, we will focus

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Social Media Sites’ Role in Providing Business Intelligence

October 17, 2012

  For businesses, good information ultimately transcends to making money. This is because business strategies are based on intelligence gathered from the information. Currently, we

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Customer Perspective – Buying a stroller online

October 13, 2012

Customer Perspective is a new series we are starting today. We plan to talk to typical customers and get them to write their experience buying

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Leveraging Facebook for your online business – Part 3

October 10, 2012

In part-1, we discussed the importance of F-Commerce and what can be done with it. In part-2, we discussed how Facebook as a platform can

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Selling Products That Require Touch And Feel

October 8, 2012

Shopping is not just buying things you need or want. It’s a complete experience often compared to Zen: visiting different shops, seeing the products, comparing

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Leveraging Facebook for your online Business – Part 2

October 5, 2012

In part-1, we discussed the importance of F-Commerce and what can be done with it. In this article, we discuss more details of how Facebook

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