Flipkart’s 1-click checkout – hip or hype?
Yesterday, Flipkart announced a ‘save card’ feature which was variously discussed as similar to Amazon’s 1-click feature. This article is […]
An overview of Search Engine Optimization (SEO)
In our previous article on Internet Marketing Strategies that work in Online Retail, we talked about SEO being a key […]
Managing Shipping Costs for an Online Business
In a previous article Selecting the right shipping partner, we discussed the parameters on which you should evaluate your shipping […]
Leveraging Facebook for your online business – Part 3
In part-1, we discussed the importance of F-Commerce and what can be done with it. In part-2, we discussed how […]
Converting Visitor into Buyer on an Online Store – Part 4
Image: FreeDigitalPhotos.net
In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a […]
Converting Visitor into Buyer on an Online Store – Part 3
Image: FreeDigitalPhotos.net
In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor […]
Converting Visitor into Buyer on an Online Store – Part 2
In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor […]
Converting Visitor into Buyer on an Online Store – Part 1
For an online store, one way to increase the revenue is to increase the number of visitors, assuming a proportional […]
Should online stores target Tier 2/3 cities? – Part 1
We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what […]
Internet marketing strategies that work in Online Retail
Marketing is a key element of an online retail. Given the fact that ecommerce is a hot field and everyone […]