/Analysis

Mobile Store Convenience of Shopping from Mobile Phones

By |April 23rd, 2013|

According to recent stats, Mobile internet traffic surpassed desktop internet usage in India in May, 2012. This certainly suggests that next set of users of e-commerce will be mobile users as nowadays a smartphone can be purchased from as low as Rs. 3000

Flipkart’s 1-click checkout – hip or hype?

By |November 7th, 2012|

Yesterday, Flipkart announced a ‘save card’ feature which was variously discussed as similar to Amazon’s 1-click feature. This article is […]

Managing Shipping Costs for an Online Business

By |October 21st, 2012|

In a previous article Selecting the right shipping partner, we discussed the parameters on which you should evaluate your shipping […]

Converting Visitor into Buyer on an Online Store – Part 3

By |September 18th, 2012|

Image: FreeDigitalPhotos.net

 

In Converting Visitor into Buyer on an Online Store – Part 1, we talked about factors that convert a visitor […]

Should online stores target Tier 2/3 cities? – Part 3

By |September 11th, 2012|

In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and […]

Should online stores target Tier 2/3 cities? – Part 2

By |September 10th, 2012|

In Should online stores target Tier 2/3 cities? – Part 1, we analyzed the demographics of Tier 2/3 cities and […]

Should online stores target Tier 2/3 cities? – Part 1

By |September 8th, 2012|

We explore this question “Should online stores target Tier 2/3 cities?” by first trying to understand the demographics of what […]

Mobile-friendly Online Store – Fad or Need?

By |August 27th, 2012|

When we asked our interview panelists “How important it is to have a mobile app for your store?”, it was […]

Online Retail – Component Overview

By |August 20th, 2012|

An online retail business consists of many components, each of which must be continually fine-tuned and optimized to ensure long […]

Load More Posts